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HARRY POTTER - THE STORY OF A GLOBAL BUSINESS PHENOMENON palgrave macmillan usa

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price w...

R$ 706,41
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LEAN STARTUP, THE - HOW TODAY´S ENTREPRENEURS USE CONTINUOUS INNOVATION TO CREATE RADICALLY SUCCESSFUL BUSINESSES random house

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ...

R$ 246,96
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FREAKONOMICS - REVISED AND EXPANDED EDITION harpercollins usa

´Freakonomics´ is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of...

R$ 273,81
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SUPERFREAKONOMICS-ILLUSTRATED harpercollins usa

With the Illustrated Edition, Steven D. Levitt and Stephen J. Dubner present their thinking and great storytelling with visual evidence, including - A by-the-numbers tally of a high-priced call girl´s...

R$ 365,20
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WIKINOMICS penguin books

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growt...

R$ 158,76
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AUSTERITY - THE HISTPOORY OF A DANGEROUS IDEA oxford

Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy ...

R$ 242,76
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THE ECONOMICS AND POLITICS OF ACCOUNTING oxford

Accounting and the role of Accountants has permeated the modern societies. For the most part, we have accepted the impartiality and objectivity of accounting and not recognized how accounting systems ...

R$ 346,50
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PERSPECTIVES ON INNOVATION cambridge usa

Bringing together many leading figures in the field, this important collection offers detailed analyses of topics that are crucial for understanding innovation; topics that researchers are just beginn...

R$ 657,36
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URBAN LABOR ECONOMICS cambridge usa

The aim of this book is to study the links between urban economics and labor economics. Different models of urban labor economic theory are examined in the initial two parts of this book: first urban ...

R$ 419,89
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OXFORD HANDBOOK OF REGULATION, THE oxford

Regulation is often thought of as an activity that restricts behavior and prevents the occurrence of certain undesirable activities, but the influence of regulation can also be enabling or facilitativ...

R$ 1.459,50
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